Web Site Tune-Ups

At WebOkay Internet Services we focus on that which can and which often does prevent a web site from becoming as successful as it can be. We call the technique a Web Site Tune-Up. While we don't claim to know all the answers, nor do we claim  to possess  the secret to success in cyberspace, over the years we have observed a few often overlooked and just as often ignored facts and these facts are what our Web Site Tune-Up is all about:

1. On the Internet an individual or an organization that can do whatever it is that you do faster, better and/or cheaper than you can do it, is only a click or two away.

2. Competition for the top spots on the top search engines is fierce, but few commercially successful web sites actively compete for those top spots.

3. The search engines need good quality listings just as much as good quality web site need to be listed. More importantly perhaps, it is in the best interests of the search engines  to do everything they possibly can to try and insure that the best, most pertinent web sites show up in the top spots during user initiated searches.

4. 1 visitor that buys whatever it is that you're selling is worth more than 10,000 visitors that don't buy anything at all.

5. It takes just as much effort to build a successful business in cyberspace as it does in the real world.

These observations led us to develop a very simple Web Site tune-Up strategy. We've found this to be a very effective way to insure that the web site itself, does not place arbitrary limits on it's potential to become a commercially successful web site: Quite simply, rather than try to beat the system, we believe that your best chance for success will be the result of carefully configuring your  web site, so that it can take advantage of the opportunities that the system itself provides.

That's what we do best here, and what follows are the details of how we do it and the fee we charge for doing it:

Web Site Tune-up

• Verbiage Optimization: While nothing will be deleted without your specific approval, the first and perhaps most important step in turning up a web site is the removal of all unnecessary copy from the most likely to be indexed pages in the web site. Similar to the techniques used to create "doorway" pages, the goal here is to turn as many pages of the web site itself into "doorways" that will perform well during user initiated searches, thereby leading more traffic to the web site.

• Keyword Optimization: The pages are then analyzed to determine what specific keywords and phrases they will perform best on and the results are then used to create the most applicable keywords, description and title tags for the web site. This is the exact opposite of how this is normally done. Rather than try to force the page to perform well during specific searches, our goal here is determine which searches the pages will perform well during and maximize that performance.

• Metatag Optimization: Not all the search engines use them, and those that do may use some or all of them, but ignoring them is not something that any serious commercial web site can afford to do.

• HTML Optimization: Sometimes we forget the basic simplicities of things: the search engines that index pages in web sites do so by parsing the HTML that was used to create the page being indexed. The result is that pages which contain HTML errors, extraneous carriage returns, unreadable characters, etc. may not be indexed or, if they are, may not be fully or properly indexed.

• Site Sectioning: If the site's designer did not do so, we divide the web site into sections, moving the primary pages into subdirectories in which they then become index pages. While not always possible, the primary focus here is to try and come as close as we can to having each of the options on the site's main menu, point towards an index page, which then serves as a natural doorway leading to the supporting pages for that particular section of the web site. Pages which are moved are replaced with pages that contain a brief apology and links to the various sections of the web site. This will prevent  "file not found" errors in the event the moved pages were previously indexed or book marked.

• Search Engine Submission Analysis: Last, but not least, we'll manually check to see if your web site is listed on the top 20 Search Engine. We'll then submit the site to the search engines that don't list it. Ongoing monitoring and submissions are available for an additional fee (please see our Web Management page for details).

While doing portions of a site is possible, for the best results the entire site should be optimized. Due to the fact that HTML is very forgiving and the popular web browsers automatically compensate for many common HTML errors, it is possible that the pages in your web site rely upon factors other then the underlying HTML for their rendering, which means that some web sites cannot be optimized without the assistance of a designer, in the event graphics need to be replaced in order to make them render properly with pure HTML.

Web Site tune-ups are billed at our standard hourly rate. The average per page fee is approximately $85.00. The investment, of course, depends upon the number of pages being tuned and the amount of work those pages require. For a free no-obligation quote please call us at (719) 595-1427 or email us at Solutions@WebOkay.net

Everything you need to succeed in cyberspace.

And The Kind Of Help You Need When You Need It!